✅ Hot stamping clichés: what they are and how they are produced
Hot stamping clichés are relief engraved matrices used to transfer designs, logos or writing onto different materials through heat and pressure. These are fundamental tools for graphic finishing on surfaces such as paper, leather, plastic, wood or synthetic fabrics.

➡️ Most used materials for clichés
- Brass: Excellent thermal conductivity, durable and precise. Ideal for large runs.
- Magnesium: cheap and easy to work with. Suitable for medium-short runs.
- Copper: high definition of detail, used in specialist applications.
- Zinc: cheap but less resistant, little used today.
➡️Who produces the clichés
They are companies specialized in the micromachining of metals with CNC machines. They often operate in the printing, paper converting, packaging and promotional items sectors.
➡️Usage processes
The clichés are mounted on hot stamping presses. They apply heat and pressure to supports such as paper or leather, often with the use of foil. Used for:
- Luxury packaging
- Labels and bottles
- Editorial covers
- Leather goods and leather goods
- Business cards and invitations
- Cosmetics and perfumery
➡️Production with BETA and GAMMA machines
The BETA 65/45 and GAMMA CNC machines are ideal for engraving brass clichés with precision and reliability.
- BETA 65/45: compact, precise and very popular among cliché producers. Also excellent for small batches.
- GAMMA: suitable for larger and serial productions. High precision even on large formats.
Both support CAD/CAM systems and deep, clean and repeatable engraving.
➡️Who chooses our machines to produce their clichés
Many of our customers, in particular those who purchase the BETA 65/45, produce clichés for hot stamping. This has allowed us to optimize configurations and technical support for this sector.